Course Outline

Introduction to Digital Marketing

  • Background
  • Introduction
  • Upcoming Trends and Examples

Search Engine Optimization and Marketing

  • Understanding SEO
  • Search Engine Marketing
  • PPC Marketing

Digital Display Advertising

  • Creating and Displaying Ads
  • Targetting your Audience

Email Marketing

  • Designing and Creating Email Campaigns
  • Importance of Good Templates
  • Spam Check

Social Media Marketing

  • Importance of Content
  • Engaging your users across social media
  • Auto-posting and post-scheduling
  • Campaigns
  • Forums and their importance
  • Examples

Mobile Marketing

  • Understanding Mobile Marketing
  • From SMS to Whatsapp
  • Targetting prospect users
  • Conversions and Failures

Analytics

  • Need of Analytics
  • Use of available metrics to improve your campaigns
  • Understanding Demographics

Strategy & Planning

  • Importance of Budget
  • Selecting most appropriate channels
  • Strategy Discussion
  • Case Studies

Requirements

There are no specific requirements needed to attend this course. A good understanding of Internet and Computers would be helpful.

  14 Hours
 

Number of participants


Starts

Ends


Dates are subject to availability and take place between 09:30 and 16:30.
Open Training Courses require 5+ participants.

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